CMLS Marketing and Communications Section Council
The CMLS Marketing and Communications Section Council is a grassroots engagement group focused on marketing and communication within the real estate industry. It includes some of the brightest and most experienced marketing, communication, and public relations leaders in North America.
Marketing for MLSs differs from other businesses in that it is based on thinking about customer needs and satisfaction and not sales. Effective marketing is concerned with delivering a tangible value to the customers. It is embedded into MLSs by supporting an orderly marketplace, facilitating offers of cooperation and compensation, and providing comprehensive and accurate data.
The CMLS Marketing and Communications Section Council is currently reviewing the Marketing and Communications Best Practices document.