Leadership Lens with Dionna Hall

Join us as we explore CMLS' mission, vision, and strategic initiatives through the eyes of our Board of Directors.  CMLS Chair Dionna Hall shares what drives her excitement for 2024.

How do YOU describe CMLS’ value proposition?

CMLS has one focused mission: to set the standard for MLS excellence and support all who seek it. If your profession involves MLS, CMLS is the place to invest your time and resources. In recent years, CMLS has placed tremendous focus on making certain that there is a collective voice to the MLS and that MLSs are recognized, as not only the premier listing source, but also as the backbone of the real estate ecosystem. Real estate contributes roughly 17% to our nation’s GDP, and MLSs are a cornerstone to that contribution.  

CMLS has outlined three strategic initiatives for 2024. Which one are you most excited about and why? 

I am energized about Advancing the Value of the MLS! The Champions of MLS campaign is about educating on the pro-competitive and pro-consumer practices of MLSs through white papers, economic studies, and public messaging. I am excited about the progress we have made so far, including the release of our white paper, “The Value of the MLS: How Multiple Listing Services Benefit Consumers and Advance Real Estate Competition.” I encourage you and your team to access the report HERE. 

This initiative comes at a pivotal time for our industry, and as Chair, I feel uniquely suited to help elevate this campaign because of my past advocacy experience. And, thank you again to our Champions supporters and welcome our two newest – REALTORS® Property Resource (RPR) and the Bay East Association of REALTORS®. Become a Champion today! 

If you could leave CMLS members with one bit of advice to carry with them in 2024, what would it be?

“In the middle of every difficulty lies opportunity.” - Albert Einstein

Act now to embrace the change ahead. We must be nimble. Another phrase that I like to keep at the forefront of my mind is one that a well-known, highly regarded industry peer shared with me. “The opportunity of a lifetime, must be seized during the lifetime of the opportunity.”



I think that expression sizes up the need to act in a timely manner before you lose the opportunity to be part of meaningful change.