The Value of MLS
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Every day, CMLS works to bring the real estate industry together to advance the MLS industry. This includes the exploration, development, and communication of a universally recognizable value proposition developed by the MLS industry for the MLS industry.

CMLS has launched a marketing campaign that highlights the role of the MLS in creating and preserving a healthy, efficient real estate market.

The campaign slogan is Making the market work and is centered upon three core benefits the MLS system provides:

1. Confidence: The MLS safeguards market information and enforces rules that govern market participation. This allows real estate professionals to do their jobs with a confidence that would not otherwise exist.

2. Connections: The MLS creates connections between professionals with properties to sell and those with clients who may buy them. It is the platform on which those who make transactions happen come together.

3. Community: The MLS sustains a dynamic community of professionals where competitors cooperate to make homeownership happen.

See the press release and brochure to learn more. 

Our members only materials for the campaign can be accessed here.

Not a member? Click here to join.